At Points Shop, we offer rewards and recognition programs and ideas to provide sales incentives and boost employee performance. Starbucks’ recent announcement concerning the upcoming changes to its loyalty program unleashed a Twitter storm of extremely annoyed customers. How can you ensure your program drives behaviour? Are you just giving away margin? Three great questions, which we will try and answer in this overview. IHG Rewards Club was set to introduce the new top tier level for its guest loyalty program back on July 1 st, but apparently this was miscommunication (read more here). Experience loyalty marketing with Kobie Marketing. We are the industry leaders in customer reward programs and loyalty marketing solutions. And The New IHG Rewards Club Top Tier Status Level Name Is ... SPIRE! IHG Rewards Club was set to introduce the new top tier level for its guest loyalty program back on July 1st, but apparently this was miscommunication (read more here). 2015 FlyerTalk Awards: The top loyalty programs are. American Airlines, Starwood Hotels and Hertz car rental took home the 'Best Rewards Programs.IHG Rewards Club has now briefed the properties about the changes that are going live in the next 2 to 3 days worldwide. I expect that we get an official announcement from IHG later today or Friday morning. You can access IHG’s web page for the changes here (they don’t have the new name there yet). So, the new name of the status level requiring 7. SPIRE and the color of the membership card is going to be RED. EDIT: The account status now shows the progress bar towards the Spire status, elite qualifying nights per Spire, and the RED color of the new Spire level card. Based on the information that I have received from several sources, there won’t be any additional property level benefits compared to Platinum elite benefits for now. EDIT: There is now chart on IHG. Spire level benefits as below: Spire members can choose between 2. Platinum membership to someone. Canada's 15 Most Popular Loyalty Rewards Programs Ranked and Why Canadians Stick With Them. The hotel industry has helped pioneer the concept of the modern loyalty program. Over the years, hotel loyalty programs have shifted and expanded to meet the ever. 2016 FlyerTalk Awards: The top loyalty programs are. American Airlines, Starwood Hotels and Hertz took home some of the most-coveted awards. Join Privilege from Europcar, a unique car rental loyalty program. Receive generous discounts, fast, easy pick up, no queues, no paperwork. Conclusion. I thought that the name of the new status level would be something more traditional like Diamond, Black etc. But name it “Spire” and have the color of the card red? The color red is weird as it reminds me of retail shopping loyalty cards but then IHG Rewards Club uses the color on most of its communication and on the logo of the company itself. I am eagerly waiting for the press release.
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December 2016
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